There are natural trade show traffic patterns and, just like real estate, location is very important. Your location is linked with how many people walk past your booth. Maybe you already knew that, which is why you paid extra for a special location.
From Right to Left
Why are some areas on the floor empty or less attractive? People follow patterns, such as turning right when entering the showroom floor. They also look to their right before turning to their left. It’s a good bet that if you’re on the left side of the aisle, you’ll be overlooked more than those who are on the right. It’s nothing personal, just the way people are.
Because this is your largest expense at the show, reserve your space early and take advantage of the discounts. You have been to the show and know what to expect. This historical perspective eliminates the guess work and research that may prevent you from committing to next year. It also lets you know if you need more space or less. Island booth or peninsula?
Stay away from Your Competition
Remember to ask about your competition and where they are located. Nothing would be worse than being across the aisle from your nearest competitor.
When deciding to be up front or in the back, you may want to save a little money from being up front and find a spot where there is a lot of congestion toward the back. You may learn more about these high traffic areas after walking the showroom floor on your own. With every trade show, take detailed notes about the trade show traffic patterns that you observe during different times of the day. The notes you take on traffic patterns and congested areas can save or make you a lot of money.
ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.