So you’ve invested time and money into exceptional trade show exhibit design and graphics. Now it’s time to think about investing in your trade show lighting. Effective lighting can help you stand out in a room full of other trade show exhibits. People are drawn to light. ADM Two works with several experts on trade show lighting, so if you need ideas for lighting trade shows, look no further. “We love assisting clients with lighting design. It is just as interesting for us to work with a team to choose a lighting scheme as it is for the people who will eventually see it. It’s just fun,” says Shannon Bennett of ADM Two.
Helios creates trade show lighting texture with spotlights pointing down at their graphics.
Keep it simple and classy. As with trade show graphics, you don’t want to go overboard with trade show lighting. Below are some styles of trade show lighting that you can use in your display arsenal.
Spotlights can be used to draw attention to a particular product or highlight a kiosk that contains important information. Lead your visitors around your trade show exhibit with spotlights. Spotlights can be incandescent, fluorescent, halogen, or par can, which looks like a bright, focused pool of light.
Accent lights serve to call attention and clarify, which is always important. Call attention to your logo, your company literature, or any products you may be displaying. Use these alongside spotlights to create dimension and texture, but beware of overdoing it. Less is more.
Ambient light. Ambient lighting adds texture and can be used in conjunction with accent lighting to create a sense of permanence to your trade show exhibit design, giving the impression that your booth is a home.
Flattering light. Remember that one thing that will fill up your booth is people. Choose lights that will flatter both you and others. Warmer light is more flattering, and don’t forget to adjust brightness so that the lights are neither too dark nor too bright.
Gobo lights create special effects. You can project images onto any surface of your trade show booth, including your logo or moving graphics. This is a creative trade show lighting option to gain more attention.
Create a mood with lighting. If you have LED rope lights, you can add highlights to your banner to draw attention to your company name and logo. A light box can add a beautiful glow to your logo. Get creative. Lighting doesn’t have to be expensive, but it can add a priceless element of interest to your trade show exhibit design.
Create an exciting and engaging trade show booth by using dynamic display light. ADM Two are experts in exhibition booth design, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with trade show booth ideas. Also, check out some of our other articles to get ideas for trade show exhibit graphics and etiquette.