One of ADM Two’s greatest strengths is trade show design communication. This is demonstrated exceptionally well in the trade show booth we designed for Zibiz, a data management company located in New York state. ADM Two account executive Tony Ricci never met the client in person – all communication was completed via phone.
This was to be Zibiz’s first professional trade show system, so they wanted to enter the scene with a bang. Since Zibiz is relatively new to trade show booth fabrication, we needed to communicate a good bit of information about trade show graphic design, materials, and hardware. This can be a challenge to do over the phone, but we are agile with our communication and make sure to understand our clients’ needs and questions thoroughly, no matter what the format. This way we can meet them at their level. Even our own questions are truly geared towards understanding in great detail the client’s goals and needs. In this case, we did this so well that Zibiz chose us over our competitors for exactly that reason – great communication.
We wanted to give Zibiz an eye-catching backdrop for their display, so we went through a few rounds of revisions to get the graphic piece to where we wanted it. Sometimes text heavy designs are not the best fit for trade show displays – we conveyed this to the client and they eventually saw eye to eye with us because our design process is so thorough. We showed them a text heavy mock-up and explained the reasons this style does not work.
This is the text heavy original mock up we showed them, so they could compare to the sleek, sophisticated final design.
The final rendering uses powerful imagery, modern graphics, and color to draw attention.
All design work was developed from Zibiz’s sell sheets. We were able to envision the final design because of our communication – we understood the goal and this enabled us to use minimal information to create something that represented the client.
Zibiz wanted to present their Optospan fiber optic cables to potential clients in a way that showed the uniqueness of their particular product. In order to do this, we chose a modular display with a sleek, modern look and adjustable shelving and counters for flexibility. That eye-catching backdrop was created using a simple stock photo, but our designer manipulated the photo to incorporate Zibiz’s colors, with one strawberry in an unusual color (blue) to symbolize the uniqueness of Optospan. The photo was then blown up and used with minimal text in a way that looks sleek, modern, and very eye-catching. All in all the design was a success. The client reported after the show that the booth exceeded their expectations and the show was a success. That is a winning collaboration for all! Check out Zibiz’s products at www.zibiz.com.
ADM Two staff are experts on trade show booth design, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your trade show booth, no matter how tight your budget or how challenging communication is – we will make it work. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.