Veterans are an interesting part of the trade show business. They hold the keys to many facets of the industry, and the more agile industry veterans have the ability to combine new practices and technology with the tried and true methods of the past. This is one of the most powerful assets of veterans – the insight they have from years of experience can give a great deal of depth to their approach to everything from sales to design. Not to mention that the connections they’ve cultivated over the years are an important part of their ability to thrive. In the realm of business development, these years of connection and friendship are the foundation for strong partnerships and can even serve as catalysts for innovation. This is certainly true of the ADM Two Senior Account Executive, Tony Ricci.
Industry veteran Tony Ricci joined the ADM Two family 9 months ago, and in that 9 months so much has changed. For one, we are busier than ever, and we know that Tony’s trade show business development talents have something to do with that. Tony has been on many sides of the trade show business. He came to us from Optima Graphics, and has learned quickly to navigate – and love – this side of the business. Recently, one of Tony’s colleagues at Optima, Vice President of Sales Dave Brown, wrote a nice piece about his experience with Tony and other industry veterans in the trade show business. Read the piece here: Industry Veterans.
The growing team at ADM Two is full of industry vets and experts in the trade show business. Give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your trade show display needs. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and trade show staff etiquette.