There are some new trends in trade show booth designs that are getting more traction in 2019. These are focused on visitor’s perceptions and experience with a brand, going beyond simple product displays and demonstrations. In order to get to the forefront of these trends, you’ll need to see how your company’s presentation can affect them in positive and productive ways, which starts with being customer focused.
More Individual and Personalized Experiences
Knowing your audience, that’s the key to personalized experiences. Then, ask yourself what are these potential customers looking for? Bold colors and unique signage may grab their attention, but what makes them feel comfortable in your booth is what really matters.
Your trade show booth should represent different levels of engagement, so visitors have a choice. These levels of interactions allow them the freedom to explore what they are comfortable with. It respects their need to be in charge. A customer-centric booth keeps the customer in mind every step of the way.
Rising Above All Others
Multistory signage gives you an advantage to rise above the crowd. There are many creative ways to raise your signage far above the others, just remember that there are height restrictions at most shows. So, think about scalability and materials to really standout the right way.
Engaging visitors through all five senses can quickly build emotional connections. Touch is one of the best ways to have them interact more with your booth. Incorporating taste, smell, and sound will require some creativity and thoughtful design.
Nostalgia
A customer’s first impression is everything, so an intuitive design should appeal to their imagination and emotions. A lot of technology has filled that need for quite a while now, but much of the excitement built around it is waning.
Nostalgia can bring up strong memories from the past. It connects with people on an emotional level. Plus, it encourages more interaction, because these things from the past are familiar and feel comfortable to use. These experiences are real and authentic. It ignites the spark you need to really connect with your visitors.
Virtual Reality
Yes, virtual reality continues to disrupt with the most innovative way to give immersive experiences. It has a two-fold purpose to attract customers and capture their attention. Designing your booth for VR requires a lot of safe space for viewing, as well as easy-to-use stands for resting headsets. Customized stands and displays will protect your investments, while allowing visitors the freedom to give VR a try.
If you need help updating your trade show booth to adapt to these trends, the ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960. No matter where your event takes place, one of our knowledgeable staff can assist you with your trade show needs. Also, check out some of our other articles to get more information on trade show booth layout and trade show graphics.