Capture their attention with a trade show booth demo.
A trade show booth demo provides a great opportunity to attract attention to your company and make a lasting impression in the minds of attendees. Furthermore, you can showcase your product so that people can see it in action, which may lead to more sales. Below are some tips to doing great trade show booth demos.
Trade Show Booth Demo Tips and Tricks
- Choose your best product to demo – bring your “A-Game!”
- Use humor – people love to laugh, and if you can provide some entertainment to liven up their sometimes dull trade show experience, they are bound to remember your company.
- Choose the right staff member – a good trade show booth demo requires a person who is comfortable being the center of attention, confident in their knowledge of the product, and funny (see above). The trade show booth demo person is almost an actor, a performer, a presenter. The outgoing personality type will do best at this job.
- Use supporting materials and collateral to keep the conversation going – make sure that whoever is doing the product demo has something to give out to attendees who are interested – this could be anything from a brochure to a giveaway.
- Run prize drawings to be announced during your presentation – people love free stuff and they love winning even more. Collect business cards to use in a raffle and choose a cool prize that is within your budget. Think of something useful to give away – perhaps even one of your products so that potential clients have the opportunity to try them out themselves.
- Encourage audience participation – the presenter can ask that an audience member help with the demo, or try it themselves. Engaging the audience will make the experience memorable for everyone, and the person who is helping may be a prospect. Don’t miss an opportunity to connect with potential clients.
- Use media for the trade show booth demo – people love screens and music. Use these to your advantage in your demo. Don’t overdo it with way too loud audio or busy video, but if you can seamlessly integrate music and visual cues into your demo, it could be the difference between a good presentation and a GREAT presentation.
These are just a few ideas to get you started in planning a trade show booth demo to showcase your products at your next trade show. If you need professional help with trade show booth design and fabrication, ADM Two staff are experts, so give us a call at (813) 887-1960, and one of our staff can assist you with your display needs. Also, check out some of our other articles to get ideas for trade show display graphics.
Check out this trade show checklist to make preparing for your next show a little easier.