Technology for tradeshows has evolved beyond simple displays and digital banners. Today, exhibitors use tablets and applications to engage with more people and gain more leads. What’s even more exciting is that these advances in technology contribute to the attendee experience rather than take away from it.
Attendees want to be impressed. They want to learn more about products and services that can help them succeed. They want to cut through all of the clutter and find the companies that are right for them. Some of the latest technology offerings can give them the chance to interact with your brand and in a new and unique way, and make it more seamless and efficient for them to find the right product for their business.
All the latest in high-tech gadgets can be expensive, such as VR headsets that start around $600 for a high-quality set. Another gadget that is sure to impress – high quality 3D printers that start around $1,350. This begs the question, is it worth the investment?
Let Them Know When and Where
The use of technology begins before the tradeshow, primarily during pre-show marketing campaigns. Emails can point them in the direction of event apps and web pages that can set appointments, as well as help keep track of pre-qualified booth traffic.
This continues during the show, where apps and smart phones increase engagement. These also spark conversations in the booth, as well as on social media. Research shows us that event professionals rely on social media for special promotions to attract even more attendees to their booth. If you can guarantee that enough people will be interacting with your tradeshow booth, it’s probably worth it to spend the extra money to wow them.
Interactivity
Touch screens, RFID, VR, and smart phones can engage booth attendees with interactive product demos and individualized presentations. The booth transforms into a brand experience and leaves memorable impressions. The more interactive your attendees are, the more apt they are to share their information and need for products and services.
Coming in closely behind your website, events and tradeshows are the second most effective marketing tool for your company. Digital signage and presentations are actually cost-saving, because they are customizable for every show. Plus, technology brings a sophisticated look to any booth design.
The Proof Is in the Leads
When you incorporate more technology in your tradeshow marketing, you’ll increase engagement. This quickly translates to generating more qualified leads, expanding your network, and creating a buzz around your brand.
If you’re looking to update or upgrade your exhibit with more technology, the ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your tradeshow needs, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.