Veterans are an interesting part of the trade show business. They hold the keys to many facets of the industry, and the more agile industry veterans have the ability to combine new practices and technology with the tried and true methods of the past. This is one of...
In a previous article, we discussed some ideas for creating an exciting and memorable experience for visitors of your trade show booth. There are many ways to capture attention, and we love to work with clients who approach this in an innovative way. Recently, we...
It all starts with the trade show exhibit design system. You want to choose a system that showcases your graphics, keeps traffic moving, and meets your marketing goals. There are many different types, and the search for the perfect exhibit design system can be...
Great design is often esoteric, enigmatic. You look at something and it just feels… right. Whether it is a custom trade show booth design or the cover of a book, great design is inviting, compelling, sometimes even comforting, as in the case of the Helios trade show...
Your trade show booth is all ready to go – you have a beautiful design, impeccable marketing materials, and engaging presentations. Now you have to make sure that it all runs smoothly by selecting your trade show booth staff. Your trade show booth staff is as...
