It takes months to plan a trade show, especially if it’s your first time. Industry experts suggest that the process starts 3 – 6 months in advance. This includes setting objectives and strategy, as well as the roles for everyone involved. Not every member of your team...
Trade shows can be enjoyable events, a chance to escape the office, and visit a new city. However, when you are choosing your trade show staff, make sure they are committed to the main goal of the trade show – selling. Trade show selling is an art, just like any other...
A trade show booth demo provides a great opportunity to attract attention to your company and make a lasting impression in the minds of attendees. Furthermore, you can showcase your product so that people can see it in action, which may lead to more sales. Below are...
Trade shows are an interesting part of the promotional mix, in that they are a blend of both business development and marketing. This means that you have the opportunity to capture several layers of the sales process in one event – something that doesn’t happen very...
Trade show staffing is one of the most important aspects of attending a trade show. Below are a couple of tips we have learned over the years, and which continue to apply today. #1: The Complainer – Be prepared to handle a current or ex-client who has a bone to pick...
