The planning you do before a the event will make trade show business development after the show that much easier. Your schedule may be booked solid with covering your booth, scheduled meetings and impromptu ones, but you still need to find time to engage with show...
Trade shows can be enjoyable events, a chance to escape the office, and visit a new city. However, when you are choosing your trade show staff, make sure they are committed to the main goal of the trade show – selling. Trade show selling is an art, just like any other...
