Trade shows are gaining momentum this year. With each show, companies are engaging their customers in positive ways that build a community and solidify relationships. And, making in-booth sales has become so much easier with cloud-based technologies. So why is it that...
Trade shows are a major investment for any small business. The trade show budget may account for a substantial amount of your marketing budget, because there are so many things to plan for that go beyond space rental, fees and display costs. When forecasting, a...
The show is over. Everything is in storage, ready for the next event, and you’re back at the office. Now, it’s time to get your return on investment. You’ll need a good trade show follow through plan. Start with organizing all of the contacts and personal information,...
