Trade shows are a major investment for any small business. The trade show budget may account for a substantial amount of your marketing budget, because there are so many things to plan for that go beyond space rental, fees and display costs. When forecasting, a...
We have witnessed the shipping and transportation fee increases impact the cost of trade shows over the last several years. As states consider minimum wage proposals and legislation, should we brace for big changes in the trade show industry? The short answer? It...
