We often meet with clients who have a trade show exhibit that they have outgrown. This was exactly the case with Sunz Insurance – they needed a flexible booth that could be used both 10×10’ and 10×20’ size spaces, a fresh look, and lots of space for...
We all make trade show mistakes at some point in our trade show careers, so we thought it would be helpful to discuss some major trade show mistakes and how to correct them. Too much text on trade show booth graphics – too much text can be the death of any design, but...
Ocean Optics’ hybrid trade show booth turned out to be the perfect vehicle for showcasing their brand – it was an exceptional booth for an exceptional client. One of the best qualities that Ocean Optics possesses as a company is their willingness to go the extra mile...
A trade show booth demo provides a great opportunity to attract attention to your company and make a lasting impression in the minds of attendees. Furthermore, you can showcase your product so that people can see it in action, which may lead to more sales. Below are...
Trade shows are an interesting part of the promotional mix, in that they are a blend of both business development and marketing. This means that you have the opportunity to capture several layers of the sales process in one event – something that doesn’t happen very...
