There are some new trends in trade show booth designs that are getting more traction in 2019. These are focused on visitor’s perceptions and experience with a brand, going beyond simple product displays and demonstrations. In order to get to the forefront of these...
Portable inline booths can be incredibly effective. If you are strategic about the way you lay out and staff your booth, you can enjoy the savings and ease of setup that comes with having a modern inline exhibit with the return on investment of a much larger booth. We...
When it comes to trade shows, if you try to target everyone in the audience, you’ll target no one. Doing some basic research on your audience well in advance of your next show will help you capture more attention. Then you can tailor your messaging, sales materials...
Exhibiting at a trade show is a major investment of time, energy and money. That’s why you need to be as visible as possible. But all of the major trade shows have hundreds of exhibitors vying for everyone’s attention. How do you make your booth stand out from all of...
With the holiday season upon us, 2018 is just around the corner and it looks to be a banner year for trade shows. Last year, attendance has increased year-over-year at the top trade shows, because trade shows continue to attract audiences with the intention to make...
