We all make trade show mistakes at some point in our trade show careers, so we thought it would be helpful to discuss some major trade show mistakes and how to correct them. Too much text on trade show booth graphics – too much text can be the death of any design, but...
In your preparations for 2016, you are probably revisiting your trade show booth and thinking about your show schedule for the year. Design, color, branding, giveaways – all of these are important considerations for your trade show booth, but what about staff?...