It takes months to plan a trade show, especially if it’s your first time. Industry experts suggest that the process starts 3 – 6 months in advance. This includes setting objectives and strategy, as well as the roles for everyone involved. Not every member of your team...
Trade shows can be enjoyable events, a chance to escape the office, and visit a new city. However, when you are choosing your trade show staff, make sure they are committed to the main goal of the trade show – selling. Trade show selling is an art, just like any other...
Trade show staffing is one of the most important aspects of attending a trade show. Below are a couple of tips we have learned over the years, and which continue to apply today. #1: The Complainer – Be prepared to handle a current or ex-client who has a bone to pick...
In your preparations for 2016, you are probably revisiting your trade show booth and thinking about your show schedule for the year. Design, color, branding, giveaways – all of these are important considerations for your trade show booth, but what about staff?...
Your trade show booth is all ready to go – you have a beautiful design, impeccable marketing materials, and engaging presentations. Now you have to make sure that it all runs smoothly by selecting your trade show booth staff. Your trade show booth staff is as...
