Recently we read an interview with Mel White, one of the general managers of Classic Exhibits. We were particularly interested in this interview because we have been an affiliate of Classic Exhibits for years; we offer their products as an option for our clients who...
In a previous article, we discussed some ideas for creating an exciting and memorable experience for visitors of your trade show booth. There are many ways to capture attention, and we love to work with clients who approach this in an innovative way. Recently, we...
Great design is often esoteric, enigmatic. You look at something and it just feels… right. Whether it is a custom trade show booth design or the cover of a book, great design is inviting, compelling, sometimes even comforting, as in the case of the Helios trade show...
Just as trade show graphics are the foundation of a great trade show display, color is the foundation of great trade show graphics. Color evokes emotion, portrays personality, symbolizes temperature, and defines brands. The colors you choose for your trade show...
The success of your trade show exhibit booth is directly related to how well you plan. It is essential to stay organized and maintain a clear goal, and don’t wait until last minute to start planning. Assign someone to plan the schedule and another person to handle the...
