The planning you do before a the event will make trade show business development after the show that much easier. Your schedule may be booked solid with covering your booth, scheduled meetings and impromptu ones, but you still need to find time to engage with show...
Trade shows are an interesting part of the promotional mix, in that they are a blend of both business development and marketing. This means that you have the opportunity to capture several layers of the sales process in one event – something that doesn’t happen very...
