Prime Medical is a startup firm specializing in revolutionary fabrics made specifically for the healthcare industry. These fabrics have a technology that allows them to continuously kill germs; they are used for hospital curtains, linens, and scrubs. The technology is fascinating and they wanted to showcase some of their products and the incredible science behind the fabric at the APIC 2016 Show in Charlotte, NC.
Prime Medical wanted to avoid the “mom and pop shop at their first trade show booth” look by having a branded, custom feel. The APIC show is full of powerhouse healthcare companies with incredible trade show booths, so they needed to be able to stand out amongst some really great designs. At the same time, the booth needed to be simple to assemble and portable so the trade show staff could carry the entire booth in their vehicles and set it up themselves. And finally, they wanted to be able to expand on the booth in the future, as they grow and attend more trade shows. The challenge was thus multi-fold: how do we display multiple products and show a video in a small 10×10 portable trade show booth, still have room for people, and make sure it’s light enough and simple enough for the staff to assemble?
Small Portable Trade Show Booth, Large Impact
We are no stranger to fitting big ideas into small spaces, so we immediately thought of a light-weight metal extrusion system that utilized fabric graphics. These systems are easy to setup and super portable, while still providing beautiful color and imagery to the booth. The added bonus is that they are perfect for expansion, so the Prime Medical team could use the pieces for years to come in larger formats. The fabric graphics are light as a feather, but still look beautiful.
Portable trade show booths can look custom with the right touches.
Turns out we were right on the money with our recommendations.
“Shannon Bennett of ADM Two understood exactly what I wanted to convey and gave me booth options within our budget that would present the right image and also allow us to grow from 10×10 to 10×20 booth spaces and beyond. Shannon’s concepts and direction were right on the mark. She gave me her seasoned advice on simplifying our graphics to create a visual focal point – and not overwhelm our look with logos or images on every available surface,” said Wendy Brady, Vice President of Marketing at Prime Medical.
Graphics and Layout
As the client pointed out, we understand trade show graphics really well, and oftentimes less is more. We used a large color photo to capture attention and provide a focal point for the booth. Major benefits and features of the products were highlighted in large, easy to read graphics throughout the booth, with messaging at every level. The full product line was listed on the side of the booth, closest to the aisle for maximum foot traffic exposure. A rack was placed at the side of the booth to display products while at the same time keeping the booth open and flowing.
A television screen was placed at a height that would allow it to be visible from a distance, and an iPad station was placed strategically to draw traffic further into the booth. A podium placed in the center created a path for traffic flow and a place for staff and visitors to write and share collateral.
Achieving the Custom Look
Creating multiple levels with the counters, combined with the large, colorful graphics, and the television all added to the custom look of this portable trade show booth. We also created a medallion shaped sign that showcased the logo nicely, while adding yet another level of texture to the booth. The recessed lighting above the photograph highlighted the image nicely and added a warm, soft feel to the cool blue and white graphics of the booth interior. The client also chose wood look floor tiles for an added customization and warm look. These are the elements that create a custom feel – simple, yet very intentional pieces are the hallmark of a custom booth done right.
How to Setup
The last leg of the project was teaching the Prime Medical staff how to assemble their custom portable booth. We knew we had to demonstrate the setup, but we wanted to make sure the staff had something to visually reference as they were setting up. We decided to create a time lapse video on the day of our demonstration, so they could refer to that at any point during their own assembly at APIC. Turns out it was a great way to convey setup instructions.
Prime Medical’s mission is not just to sell products – their goal is to do good in the world by making healthcare environments safer. In their products, partnerships and people, they consistently strive to improve, innovate and act with integrity. Check out their truly unique products and learn more about Prime Medical at www.primemedical.com.
ADM Two doesn’t just envision potential, we make your vision a reality no matter what the circumstances. Creating an exciting and engaging portable trade show booth starts with choosing a great team to help with design. ADM Two are experts in custom trade show fabrication, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with design ideas. Also, check out some of our other articles for information about trade show booth design and museum fabrication.