On this week’s gratitude list is Extravaganza Productions, who prove that lighting makes all the difference. Earlier this year, we partnered with Extravaganza Productions to create display walls for a large corporate event in Orlando. We completed the fabrication of the display walls and Extravaganza brought them alive with beautiful graphics and a colorful array of lights. The result was a spectacular backdrop that made a stunning presentation for the evening’s events.
Lighting is always a very important consideration for us when designing a trade show booth, display wall, museum installation, or corporate interior. It is a part of the design process that people often forget, but it makes such a huge impact on the aesthetic for a relatively small price. Working with a company that knows the value of lighting is a treat, and we especially love the drama of lighting display walls like the Extravaganza Productions project.
Extravaganza Productions is a full-service “one-stop shop” for live event production, providing all creative services, AV, lighting, theme decor and event management from one point of contact. Starting at initial concept through final “strike”, Extravaganza Productions creates beautiful displays for conferences and special events in all types of venues and settings. Visit their website at www.extravaganzaproductions.com.
Display walls with Extravaganza Productions.
We’ve also been looking at other displays that use lighting in interesting and dramatic ways, so we thought we would share a few. Below are some examples of lighting that enhance the message and the brand. When considering creative lighting designs, consult with a professional like ADM Two. We have decades of experience with design of display walls for a wide variety of industries, so we can help you achieve the look you want within your budget. Great lighting can enhance a trade show booth, but bad lighting can be a drawback.
The lighting on this Philips booth is stunning, creates mood, adds texture, and overall enhances the already interesting and stunning design.
The mixture of spotlights, accent lights and ambient light in this trade show booth adds dimension to this Blackberry display.
Glowing walls, soothing blue lights, and accent lighting galore give this booth by MPi a powerful presence.
Below are some types of lighting to give you ideas for lighting your display walls.
Spotlights can be used to draw attention to a particular product or highlight a kiosk that contains important information. Lead your visitors around your trade show exhibit with spotlights. Spotlights can be incandescent, fluorescent, halogen, or par can, which looks like a bright, focused pool of light.
Accent lights serve to call attention and clarify, which is always important. Call attention to your logo, your company literature, or any products you may be displaying. Use these alongside spotlights to create dimension and texture, but beware of overdoing it. Less is more.
Ambient light. Ambient lighting adds texture and can be used in conjunction with accent lighting to create a sense of permanence to your trade show exhibit design, giving the impression that your booth is a home.
Flattering light. Remember that one thing that will fill up your booth is people. Choose lights that will flatter both you and others. Warmer light is more flattering, and don’t forget to adjust brightness so that the lights are neither too dark nor too bright.
Gobo lights create special effects. You can project images onto any surface of your trade show booth, including your logo or moving graphics. This is a creative trade show lighting option to gain more attention.
Create an exciting and engaging trade show booth by using dynamic display light. ADM Two are experts in exhibition booth design, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with trade show booth ideas. Also, check out some of our other articles to get ideas for trade show exhibit graphics and etiquette.