We often meet with clients who have a trade show exhibit that they have outgrown. This was exactly the case with Sunz Insurance – they needed a flexible booth that could be used both 10×10’ and 10×20’ size spaces, a fresh look, and lots of space for interchangeable graphics. We immediately thought a hybrid in-line exhibit was the solution to their problem. They wanted to debut the new booth at the FAIA show in Orlando in June 2016, and then they will also be using the new booth at NAPEO in Austin in September 2016.
The rendering shows the booth with blank walls as a template for versatility.
Exhibit Layout
One of the main challenges we faced was designing a booth that would allow Sunz Insurance to easily change out graphics to focus on their different brand specialties, all within a constrained budget. We also needed to keep the booth simple enough that the show services costs didn’t skyrocket. The client wanted to remain within their previous show services budget, so complicated, lengthy installation was not an option. The hybrid in-line exhibit was the perfect choice to keep installation simple, allow a lot of wall space for graphics, and be flexible enough to fit into both space dimensions. For easy previewing, we created a rendering as an all white model so we could interchange the different graphics to test them on the layout.
Why Hybrid In-Line Exhibit?
The rental furniture provided the finishing touch for the booth. Sunz Insurance decided to rent furniture from our inventory because they wanted to test out the performance and attendee response. This is the beauty of the hybrid option – it allows our clients to test-drive different elements before committing to permanent pieces. The rental option also gives variety to booths on a budget– clients can have their own permanent foundational graphics and structural pieces, and with rentals they have access to a multitude of other pieces that they can mix and match to spice things up. For Sunz Insurance this was a cost effective solution and kept their trade show exhibit cost below the national average.
The hybrid in-line exhibit was the perfect flexible solution for Sunz Insurance.
Sunz Insurance provides innovative and personalized workers’ compensation solutions. Their personalized service and flexibility in creating solutions is the hallmark of their organization. This consultative approach sets them apart from the competition. For more information, visit their website at www.sunzinsurance.com.