For a successful trade show, the details within your presentation can make all the difference. One major component is interactivity—engaging potential clients through subtle or dramatic ways to capture their attention. Having an interactive trade show booth is the key to long-lasting impressions. Memorable interactions can translate into business opportunities and sales.
Below are some great tips for you to improve upon your trade show presence. These go beyond the booth and don’t require a lot of space.
Smartphone lounge – Over the course of your trade show, visitors will need to charge their smartphones and tablets. Offer them a respite and some power. Nothing is for free, so ask to scan their business card prior to using your juice.
This Ocean Optics display is the perfect example of trade show booth interactivity using product demos.
Product Demo – Make this an integral part of your interactive trade show booth experience. Spread out your demonstrations and have a schedule available for attendees to refer to. You can impress them with a polished presentation, and make it as hands on as possible. A consistent show of product value will educate interested buyers, as in the Ocean Optics example to the right.
Booth Technology and Graphics – Pictures and graphics can tell your story at a passing glance. Do yours? If not, they should. Use large displays to create separate spaces serving as walls. These interactive trade show booth displays can also capture the attention of show-goers with limited time.
Giveaways – Always have something small for anyone entering your space. Save the quality giveaways for special, potential customers.
Games – Not too elaborate. Think of fun, engaging ways you can reach out to the audience, while presenting your brand message. These could be great ways to hold their attention between demos.
Don’t forget to get their information. Sales leads are expensive, especially qualified leads that come from a trade show. Increase your ROI by increasing opportunities for information capture and direct sales. Interactivity is the quickest way to do it.
ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter where your event takes place. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.