Fabric displays have all the versatility you’ve been looking for to grab more attention. They provide a lightweight and flexible option for anyone looking to display the best their company has to offer. Whether it’s an inline display for a trade show or signage for your corporate headquarters, fabric displays are one of the most cost-effective ways to make a great impression.
Benefits of Fabric
Today, digital color images are transferred end-to-end on modern fabrics that produce an amazing visual effect. This process creates vibrant and long-lasting images that don’t smear or peel. That’s just the beginning of the benefits that fabric has to offer.
Let’s start with how you can save money with fabric. If your company exhibits at a lot of trade shows, fabric will save you money in several different ways. How?
- Lower Shipping Costs
- Drayage
- Labor Costs (for set up and tear down)
- Less Storage Space
When presenting at a trade show or an event, inline fabric displays are easy to transport and set up. Some are small enough to travel with employees on the plane. This comes in handy for small companies that can only send one person to the show.
And, for those of us who are environmentally conscious, custom, printed fabrics are versatile and can be repurposed. Your inline trade show display, when not in use, can be turned into a front lobby wall hanging. With fabric displays, you can repurpose them to fill corporate and retail spaces, making these areas more vibrant and full of color. There are also eco-friendly materials that hold the same continuous, colorful tones—just as vivid as a photograph.
Fabric may seem like a more fragile material than vinyl or wood, but they tend to last much longer because they require less handling. Plus, some materials can be washed using a mild detergent. The aluminum frames holding your display never rust and are easy to care for. Each component is study and durable in order to ensure that your display looks great show after show.
Customization
Fabric displays are flexible and can be modular, which makes them easy to customize in order to create the visual appeal that you want. The sky is the limit when in comes to creatively designing your display.
Some of the most popular inline trade show booth displays are made from fabric hung on aluminum frames. Today’s printing technology allows end-to-end graphics with an unbelievable range of colors for eye-popping appeal. The quality looks modern and professional. Exactly what you want to grab the attention of show attendees. Inline displays are simple, yet elegant.
Tension fabric displays can also feature unique style elements, taking your graphics beyond a 2-dimensional, flat panel. Consider more 3-dimensional displays, such as:
- Towers,
- Top-Down Funnels,
- Arches,
- Waves,
- Kiosks,
- Curved Conference Walls.
Your graphics become a versatile sculpture, more sophisticated and able to set the stage for any event. Curved edges are softer, less aggressive than sharp corners. Layering can also give that 3-D look by simply using flat panels. These can be double sided or backlit to attract more attention. Whichever you choose, these designs will truly separate you from your competition.
Corporate spaces also benefit from these lightweight and easy-to-move, popup displays. Hanging displays offer a more long-term, permanent solution to high traffic spaces. Want to go beyond simple panels? Kiosks are great for checking in clients and towers can offer directions to where they’re going.
Fabric Displays That Pop!
You have on average about three seconds to communicate with trade show attendees. You want to convey your brand and look bigger and more invested than your competition. This is where the graphics you choose matter.
Attention grabbing starts with color, because color has the ability to convey emotions, mood and dimension. Start with a color palette that fits your brand, then expand upon it to achieve a harmony that’s pleasing to the eye. Your brand style guide should have your brand colors plus complimentary colors for accents.
Next, you’ll need to look at composition and placement. These are terms you’re probably familiar with already through your other marketing materials. Displays are entirely about the viewer, where they are standing and what they can see. For people standing far away, a strong contrast in colors can catch their eye quickly, so trade show graphics are very specialized and you should work with a graphic designer who has experience in this specific type of design.
Define your focal points to direct the viewers eyes naturally, so they will always be looking at the most important messages. This means that you’ll need to think about a visual hierarchy. Your logo should be bigger, more prominent than other less important elements. These work together to send a bold, clear message that’s easy to understand.
Graphics should also tell your story. People are visual learners, so the images you choose, combined with the colors, will quickly convey your story, going beyond the mood and into your brand’s vision. Using images of people, rather than scenery, will add to the emotion and relatability of your brand. Images of products and services should be in action, again, making it easier for your audience to see it—and believe!
Going Beyond the Panel
When designing with fabric, start with the panel, as if it were your canvas, then try to think beyond it and get more creative with your brand messaging. Simple alterations to the structure may provide you with a more visually appealing display. Unique structures will show off your attention to detail, your level of sophistication and willingness to go the extra mile to attract more attention. These aren’t gimmicks or tricks. They are proven design elements that work.
Check out our wide selection of fabric displays or give us a call at (813) 887-1960 to discuss your needs. No matter where your event takes place or corporate location, one of our knowledgeable staff can assist you with all of your trade show needs. Also, check out some of our other articles to get more information on trade show booth layout and trade show graphics.