Whether it’s for a trade show or museum exhibit, your displays need to be part of the story, just as much as the content. And, getting more people interested in learning more all depends upon how you want to tell your story.
Telling a good story lets you stand out—to be more memorable. And that’s exactly what you want, so your audience will take their experience with your brand and organization back home, and hopefully tell your story to more people. This begins with the content that you want to present.
How Do You Tell a Good Story?
A good story provides important details to immerse the visitor and make the experience feel genuine. Your story is based on a theme that focuses on your brand and the customer journey. Here are some common themes:
– Overcoming an Obstacle
– Fun / Entertaining
– Strength and Empowerment
– Safety / Security
– Nostalgia
Once you’ve decided on a theme, then it’s time to incorporate all of the elements of the story within the design of your exhibit.
Customized Trade Show Booth
Not only does the story content need to be embedded into your booth design, but you’ll also need to incorporate most of the senses to attract a larger audience. If you choose a tabletop or inline display, you’ll need to add some extras, such as audio-visuals, and even scent, to fit in these important details. The goal is to be memorable to your audience.
Customization is the way to go to stand out in a crowded exhibit hall. A customized booth engages all of your visitors’ senses. Colorful and unique visual designs will capture their attention and draw them in. Interactivity allows them to touch and feel products or get a better idea of your services. Also, having a good sound system delivers a more professional presentation, as well as provides ambient music to make visitors feel comfortable and relaxed.
Immersive Museum Exhibits
Museums have the advantage of telling a story in a linear fashion. Your story can be displayed in chronological order, so visitors can see the important details as they unfold through time.
This can be done through signs, placards or banners hung on a wall, but these lack the emotional impact you want. You’ll have more impact when you reconstruct the main characters of your story to bring them to life using unique materials such as fabric, metal, and glass – whatever the story demands!
A customized exhibit will be more colorful and unique, bringing the story that you want to convey to life. These can be durable enough to handle the daily stress of visitor interactions. A customized exhibit is more immersive and memorable. Plus, it can be built to fit a particular space, giving smaller museums the advantage of utilizing more available space.
At ADM Two, we are experts on display design and fabrication. Whether it’s prefabricated, modular or custom, we can design and build any display to fit your needs. So, if your company or museum requires a customized exhibit, please give us a call at (813) 887-1960. No matter where you’re located, one of our knowledgeable staff can assist you with all of your exhibiting needs.