Our recent project, completing the custom trade show fabrication for the South African Department of Trade, highlights many of our strengths as a team. One of our partners, Mobius Exhibits, came to us with the RFP for the project. The ADM Two design team came up with the overall design based on the written RFP. It required at least eight individual kiosks within the space, a reception area, a conference room, and a lounge. It was a big project, but ADM Two excels in creative problem solving, and this was definitely a challenging project that would require a great deal of creativity.
Mobius Exhibits came to Tony Ricci, our Senior Account Executive and relationship-building master. Tony builds a rapport with clients and keeps in touch with them for life. People trust him, because he is not just an account executive, he is an ally; he cares about their business as if it were his own. Mobius Exhibits is one of his well-regarded industry contacts, and they knew they could trust Tony and ADM Two to create something that would wow the client.
Rendering for the custom trade show fabrication for the South African Department of Trade.
One of the most challenging factors for the South African Department of Trade custom trade show fabrication was time. This was going to be a big build, and our team knew that the typical time for completion of a project this size is around four to five weeks. On top of that, the time zone difference between South Africa and Florida is drastic and caused delays in communication and review. Despite these challenges, ADM Two completed the project in less than two weeks, including the management of the supplied graphics and content. We have the ability to prioritize in this way because we give personal attention to each and every project. If we know that a project has a tight deadline, our team collaborates to make it happen. Teamwork is essential during these tight deadlines, and because our team is like a family, we are able to communicate and work together to make the most of our time and skills. It is one of our greatest strengths.
In order to accomplish this incredibly tight deadline, we knew we had to save time on the fabrication. We decided to use some of our existing rental inventory for the reception area and conference room. The custom trade show fabrication came into play with the kiosks. We custom built them to fit the specs of the project and to create that unique feel that gives custom trade show fabrication its curb appeal. The custom pieces will remain in the ADM Two rental inventory. Blending custom fabricated pieces and rental pieces is a great way to save time and money, while still accomplishing that custom feel.
This project also posed the challenge of limited artistic direction. Because of the time difference and often little direct communication, ADM Two had to use a great deal of intuition and industry experience to complete the design. Knowing what we know about this industry, the nuances of trade show traffic, attendee engagement, and other factors, we were able to create a design that suited the client almost perfectly. In the end, the customer was very happy with the result and the show, CAMEX, held in Dallas, TX, was a success.
The finished pavilion for the South African Department of Trade at the CAMEX Trade Show in Dallas, TX.
The vision of the South African Department of Trade is to foster a dynamic industrial, globally competitive South African economy, characterized by inclusive growth and development, decent employment and equity, built on the full potential of all citizens. For more information, visit the website HERE.
ADM Two doesn’t just envision potential, we make your vision a reality, no matter what the circumstances. Creating an exciting and engaging custom trade show fabrication starts with choosing a great team to help with design. We can even help you with your sustainable trade show practices, which will save you money and help the planet. ADM Two are experts in custom trade show fabrication, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with design ideas. Also, check out some of our other articles for information about trade show booth design and museum fabrication.