Bringing custom trade show exhibit mascots to life is a great way to attract attention to your trade show booth and make a lasting impression on potential clients. This is especially true of mascots in the form of adorable animals. A few weeks ago, ADM Two had the opportunity to work with Solutions Management, Inc. (SMI) and their baby elephant mascot at the PRSM National Conference in Philadelphia.
HCP & Associates, Inc., SMI’s marketing agency, came up with the brilliant idea to bring their baby elephant, “Ernest,” to life for custom trade show exhibit photo ops a few years ago. Since then, it has been an irresistible draw, as Ernest is realistic looking and, of course, adorable.
Ernest and the trade show booth staff.
SMI also includes a large window cling with animals walking in a line next to you, from your hotel to the trade show booth, for added effect. The elephant theme carries through in the window cling and also for the giveaways, creating a memorable and heart-warming association with an intelligent, gentle creature.
Walking with the animals!
SMI service partners utilize a large amount of water in their day-to-day services and the company really wanted their prospects and clients to understand why they are so different. The goal was to connect the audience with an icon that was noble, environmentally conscious and memorable. They really achieve a high level of awareness with this combination of visuals that tugs at people’s heart-strings.
“Ernest the Elephant was born at HCP in 2011 and his aura focuses on his attributes that tie directly to various SMI philosophies and services. For example, a nationwide ad for emergency floods featured Ernest as “The Ultimate Wet Vac”. This campaign also opened up our creative department to entertaining relationships with other animals. It’s hard to say what Ernest will do next!” said Eric Polins, Senior Strategist/Partner at HCP Associates.
ADM Two fabricated the foundation of what proved to be one of the most popular booths at the trade show. Every time we work with HCP & Associates, they do something unique and interesting. The DENCTO mascot is another example of their creative genius at work.
Creating an exciting and engaging custom trade show exhibit starts with choosing a creative team to design and Fabricate your display. ADM Two is an expert custom trade show exhibit manufacturer, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with custom trade show booth ideas. Also, check out some of our other articles to get ideas for trade show exhibit design, graphics and etiquette.