In a previous article, we discussed some ideas for creating an exciting and memorable experience for visitors of your trade show booth. There are many ways to capture attention, and we love to work with clients who approach this in an innovative way. Recently, we worked with super creative marketing firm HCP & Associates to fabricate a custom trade show booth for DENTCO at the PRSM National Conference in Philadelphia.
DENTCO’s inline custom trade show booth is always fresh and exciting, as they use captivating, extraordinary graphics. However, this year, they brought one of their graphics to life for the maximum wow effect. The ice princess character from DENTCO’s “Face of Your Exteriors” campaign worked the trade show booth space like no other! One certainly could not miss her.
DENTCO’s Ice Princess was a trade show booth success!
DENTCO maintains the exteriors of large retail chain stores and restaurants by providing management for snow removal, landscaping, parking lots and other exterior services. HCP came up with the “Face of Your Exteriors” campaign to make the elements personal, bringing a face and life to each specific season and service. The visuals are stunning, especially in the trade show booth, where they are larger than life.
DENTCO’s larger than life trade show booth graphics.
Says Senior Strategist/Partner at HCP & Associates, Eric Polins, of the campaign, “Once the campaign became established online, in national publications and trade shows, we had always planned on having the real ‘Snow Queen’ make her appearance! We have created mascots in the past that were successful, but this went beyond our expectations; it allows us to create multiple personalities with an emphasis on seasonal change and all of DENTCO’s unique services. If you liked the Snow Queen at the PRSM show, wait until you see who shows up next year!”
The ice princess with Eric Polins at the PRSM National Conference.
HCP & Associates is a Tampa-based marketing consulting firm that has been working with Michigan-based DENTCO for 15 years, and they came up with the “Faces of Your Exteriors” campaign about 3 years ago. We are certainly looking forward to seeing what HCP comes up with next for DENTCO’s trade show booth graphics and characters.
Creating an exciting and engaging trade show booth starts with choosing the right trade show booth fabricator and designer. ADM Two are experts in trade show booth fabrication, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with trade show booth ideas. Also, check out some of our other articles to get ideas for trade show exhibit graphics and etiquette.