The second project that we worked on for PSCU was their Member Forum innovation expo area. Each year, PSCU hosts the Member Forum to foster growth and education for their clients. 
The 2016 theme was “People. Purpose. Passion,” and it explored new ways for credit unions to engage and grow membership through superior services. Education for talent and leadership development are main focuses of the event, which was held in Nashville, TN. As always, PSCU’s goal is to stand out as an innovative yet accessible partner for credit unions in the United States.
“The ultimate goal of PSCU’s 2016 Member Forum is to equip credit unions with the knowledge and tools needed to continue growing and providing exceptional service to their members,” said Scott Wagner, EVP, Membership Development for PSCU. “The conference is designed to support our cooperative’s values and mission of helping our Owners succeed in this complex and competitive payments landscape through access to valuable, strategic content.”
Each section had its own footprint to distinguish from the others, but the layout encouraged traffic flow.
The challenge in this project was to convey all that PSCU stands for in a cost-effective way that was also quick and easy to set up and dismantle. There were some other obstacles, including narrow, at times crowded hallways and space constraints that we would not normally face at a trade show. Despite these challenges, we wanted to create a display area that was substantial – a true environment in which many activities take place.
The vast windows filled the room with light and served as the perfect backdrop for our comfortable living room style seating.
PSCU is a people-oriented organization. We have seen that with the GAC trade show booth, and we see that in the Member Forum. The very theme puts people first, and this is something we needed to convey with the Member Forum environment.
People first.
We used the same colors and modern white furniture that was used for the GAC trade show booth, to maintain brand consistency and stay on budget. The furniture again created a sense of living space, comfort, and welcome. We created three “pods” in 20×20 square carpeting so that each stood out, while at the same time flowing harmoniously into each other. Different segments of their company and product offerings were positioned in the pods, and the flooring and orientation of the structure created a traffic flow between the pods.
Last, but not least, we customized the vendor tables with each vendors’ logo in order to maintain a consistent, even look across the vendor section. This made finding what you want simple, and the tables were cohesive rather than confusing.
If you haven’t already, check out Part I of our project with PSCU – their trade show booth at GAC. It was such a pleasure to work with them on both the GAC trade show booth and their Member Forum in Nashville. Creating an experience like we did for PSCU is what we do best. For more information on how we can help with your next interactive trade show booth, call us at (813) 887.1960 or email [email protected].