Just as trade show graphics are the foundation of a great trade show display, color is the foundation of great trade show graphics. Color evokes emotion, portrays personality, symbolizes temperature, and defines brands. The colors you choose for your trade show graphics will create the mood in your trade show display, so choose wisely. Hiring a graphic designer who specializes in trade show booth design is a smart idea – they will help you determine the perfect color palette to send your message out to trade show attendees, loud and clear.
The most powerful aspect of color is that it sends a nonverbal message. It can lead visitors through your trade show display, without them ever actually being told where to go. For example, red is the color of stop signs, fire trucks, and flashy sports cars. When we see the color red, we stop what we are doing and pay attention. Use red in trade show graphics to stop people in their tracks.
On the other hand, the color blue is a meditative, soothing color. When people see blue they tend to associate the color with trust and calm. Use blue in trade show graphics to evoke an intrinsic trustworthiness in your trade show display. Use a variety of other hues in your trade show booth design to create atmospheres of playfulness, longevity, wisdom, and even to impart the message that your company respects the environment.
Color is the first thing people see when encountering your trade show display, and it is something they are naturally drawn to. A well-planned color scheme will help you stand out in the crowd; this is especially important at trade shows, where you could be surrounded by hundreds of competitors.
Sky Golf uses black, white and natural wood to add an air of sophistication to their trade show graphics and booth.
The sky is the limit when choosing colors for your trade show graphics. Work with your graphic designer to choose the right colors for your trade show display space. This will depend on your own color preferences, the colors of your corporate logo, the overall marketing goals of your company, and even the location of the trade show. In order to maintain the integrity of your brand and speak to potential clients, your trade show booth design should seamlessly combine all of these factors.
Creating an exciting and engaging trade show display starts with great trade show graphics, but you can get as creative as you’d like with the rest of the design. ADM Two staff are experts on trade show display design, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your display needs. Also, check out some of our other articles to get more ideas for trade show booth design and etiquette.