rel·e·vant adjective \ˈre-lə-vənt\ a : having significant and demonstrable bearing on the matter at hand While attending the Exhibit Designers and Producers Association annual conference this past December, it became clear that the main goal shared by all who attended...
The show is over. Everything is in storage, ready for the next event, and you’re back at the office. Now, it’s time to get your return on investment. You’ll need a good trade show follow through plan. Start with organizing all of the contacts and personal information,...
Trade show emergency planning and preparation for an event are very important, even though accounting for every single detail can feel overwhelming at times. It’s also important to have a proactive approach to your planning and not a reactive one. If you’re relying on...
Trade shows can be enjoyable events, a chance to escape the office, and visit a new city. However, when you are choosing your trade show staff, make sure they are committed to the main goal of the trade show – selling. Trade show selling is an art, just like any other...
Creating an experience is something we believe in wholeheartedly because it is so focused on the client. PSCU does this especially well. We have worked with PSCU several times over the years, so we have a rhythm with them when it’s time to do a trade show booth or...
In an industry as specialized as the trade show industry, people are bound to run into terms they may not have heard of before. Trade show terminology is a piece of cake for veterans like us at ADM Two, but for companies who are new to the trade show circuit, we...
