Every project comes with a challenge, and the challenge in the case of Madico was time, space and budget. We were to design their 2016 SEMA Las Vegas trade show product kiosk with a very quick turnaround time, which is something we are especially good at. They also...
Trade shows are a major investment for any small business. The trade show budget may account for a substantial amount of your marketing budget, because there are so many things to plan for that go beyond space rental, fees and display costs. When forecasting, a...
For a successful trade show, the details within your presentation can make all the difference. One major component is interactivity—engaging potential clients through subtle or dramatic ways to capture their attention. Having an interactive trade show booth is the...
There are natural trade show traffic patterns and, just like real estate, location is very important. Your location is linked with how many people walk past your booth. Maybe you already knew that, which is why you paid extra for a special location. From Right to Left...
Trade show booth care is a special treatment to extend the life of the components, because of the time and energy put into the design and production of it, as well as the monetary investment. This means that every piece of it looks nearly new every time it’s on...
Recently we finished another project or our client, PSCU. As we discussed in our case study about PSCU, they are always looking to create an experience. Whether it is through giveaways, interactive elements, or just creating a comfortable space for visitors, PSCU does...
