Exhibiting at a trade show is a major investment of time, energy and money. That’s why you need to be as visible as possible. But all of the major trade shows have hundreds of exhibitors vying for everyone’s attention. How do you make your booth stand out from all of...
It takes months to plan a trade show, especially if it’s your first time. Industry experts suggest that the process starts 3 – 6 months in advance. This includes setting objectives and strategy, as well as the roles for everyone involved. Not every member of your team...
Over the years, we have written about trade show apps and why they are important for your trade show to be successful – they offer more interaction and quick data capture about your brand. Our research has found 10 low-cost to no-cost apps. These are easy to...
To get the most return on your tradeshow investment, you need to connect with the audience. How you connect with them begins with knowing who they are and what they like. Tradeshow Demographics Almost every tradeshow can provide some background on the attendees. These...
With the holiday season upon us, 2018 is just around the corner and it looks to be a banner year for trade shows. Last year, attendance has increased year-over-year at the top trade shows, because trade shows continue to attract audiences with the intention to make...
The Endo-Therapeutics trade show booth is an exercise in trade show simplicity. They needed something portable, easy for the staff to assemble, and with some more depth and texture to properly show off their products, which debut often. The solution we came up with...
