There are some new trends in trade show booth designs that are getting more traction in 2019. These are focused on visitor’s perceptions and experience with a brand, going beyond simple product displays and demonstrations. In order to get to the forefront of these...
Whether it’s for a trade show or museum exhibit, your displays need to be part of the story, just as much as the content. And, getting more people interested in learning more all depends upon how you want to tell your story. Telling a good story lets you stand out—to...
Prime Medical is a company that proves that small trade show spaces like portable booths can make a statement and elevate your business when done correctly. A 10×10’ booth can make such an impact that you could begin a relationship with a literal household name –...
Portable inline booths can be incredibly effective. If you are strategic about the way you lay out and staff your booth, you can enjoy the savings and ease of setup that comes with having a modern inline exhibit with the return on investment of a much larger booth. We...
Trade shows are gaining momentum this year. With each show, companies are engaging their customers in positive ways that build a community and solidify relationships. And, making in-booth sales has become so much easier with cloud-based technologies. So why is it that...
When it comes to trade shows, if you try to target everyone in the audience, you’ll target no one. Doing some basic research on your audience well in advance of your next show will help you capture more attention. Then you can tailor your messaging, sales materials...
