“Let me start by stating something obvious… If it grabs your attention from an overcrowded aisle, it’s probably a good thing. Every time I found myself stopping to notice a particular booth it was bright yellow (thank you, Chiquita), a backlit booth (yes,...
Portable inline booths can be incredibly effective. If you are strategic about the way you lay out and staff your booth, you can enjoy the savings and ease of setup that comes with having a modern inline exhibit with the return on investment of a much larger booth. We...
It’s easy enough to spot the daily wear and tear on interactive museum exhibits. Display units will also show some wear over time or simply go out of fashion, which means that they’ll need to be updated as well. However, it’s harder to know when exhibits are no longer...
Exhibiting at a trade show is a major investment of time, energy and money. That’s why you need to be as visible as possible. But all of the major trade shows have hundreds of exhibitors vying for everyone’s attention. How do you make your booth stand out from all of...
I recently visited a local museum that didn’t have a smartphone app. I was also surprised that there was no kiosk or person asking a few questions for feedback before we left. How would they know that I was thrilled with everything? I didn’t get the chance to tell...
For the second year in a row, we sponsored Et Cultura Festival in St. Petersburg, FL. This festival is full of interactive sessions, film, music, art and crafts. There was something for everyone! We attended several of the five-day festival’s events, but there...
