It takes months to plan a trade show, especially if it’s your first time. Industry experts suggest that the process starts 3 – 6 months in advance. This includes setting objectives and strategy, as well as the roles for everyone involved. Not every member of your team...
I recently visited a local museum that didn’t have a smartphone app. I was also surprised that there was no kiosk or person asking a few questions for feedback before we left. How would they know that I was thrilled with everything? I didn’t get the chance to tell...
Over the years, we have written about trade show apps and why they are important for your trade show to be successful – they offer more interaction and quick data capture about your brand. Our research has found 10 low-cost to no-cost apps. These are easy to...
Technology for tradeshows has evolved beyond simple displays and digital banners. Today, exhibitors use tablets and applications to engage with more people and gain more leads. What’s even more exciting is that these advances in technology contribute to the attendee...
Happy New Year! We are excited to usher in the new year, but also proud of a lot of what we did in 2017 – here are just a few highlights of our year: 2/9/17 – This corporate sign installation for CX Insurance: 2/17/17 – In-shop, behind the scenes...
To get the most return on your tradeshow investment, you need to connect with the audience. How you connect with them begins with knowing who they are and what they like. Tradeshow Demographics Almost every tradeshow can provide some background on the attendees. These...
