It’s easy enough to spot the daily wear and tear on interactive museum exhibits. Display units will also show some wear over time or simply go out of fashion, which means that they’ll need to be updated as well. However, it’s harder to know when exhibits are no longer...
Trade shows are gaining momentum this year. With each show, companies are engaging their customers in positive ways that build a community and solidify relationships. And, making in-booth sales has become so much easier with cloud-based technologies. So why is it that...
When it comes to trade shows, if you try to target everyone in the audience, you’ll target no one. Doing some basic research on your audience well in advance of your next show will help you capture more attention. Then you can tailor your messaging, sales materials...
Exhibiting at a trade show is a major investment of time, energy and money. That’s why you need to be as visible as possible. But all of the major trade shows have hundreds of exhibitors vying for everyone’s attention. How do you make your booth stand out from all of...
For 2018, changes in workplace environments will focus on how to attract employees during a tight labor market. And, research has shown that poor workplace design negatively impacts productivity. There are a wide-range of possibilities for new designs to capture the...
Furniture in a museum exhibit is often hidden in plain sight. The ubiquitous museum bench usually sits near the front entrance or along a corridor. It’s backless and thoughtfully misplaced—off to one side, or in the middle of an exhibit hall—to preserve the...
