by exhibitinsight | Jan 3, 2013 | Blog (Exhibit Insight), Branding, Marketing
Today’s advertising specialists are faced with an overabundance of promotional options. The decision of where to invest precious marketing dollars can make or break a brand. The difficult choices involved in meticulously balancing online, print media, and...
by exhibitinsight | Dec 4, 2012 | Blog (Exhibit Insight), Branding, Marketing
Triangle tips discovered through one company’s experience: In the world of Museum Design, education, creativity, and budget can often collide in a Bermuda triangle of sorts. Many of our incredible museum clients have creativity and quality educational content...
by exhibitinsight | Oct 25, 2012 | Blog (Exhibit Insight)
1. Remove old address and carrier labels. If you have multiple labels on your pieces, then a freight handler may not know which one is the current one to be using. Freight can be sent to the location that you just shipped back from if it’s not perfectly clear...
by exhibitinsight | Oct 2, 2012 | Blog (Exhibit Insight), Branding, Marketing
You have a something to offer. You have a message. You have a marketing budget. Now it’s time to do some media planning. In choosing media for your promotional efforts, a very important consideration is how well a particular advertising vehicle will reach your...
by exhibitinsight | Jun 12, 2012 | Blog (Exhibit Insight), Branding, Marketing
These are the days of lightning fast technological and sales innovations. The tiny pet supply store that once serviced a small town is now able to ship its boutique dog collars nationwide. A simple two-click search can yield a page full of product and service reviews...
by exhibitinsight | May 13, 2012 | Blog (Exhibit Insight), Marketing, Sales
Trade shows are commonly understood as bazaars where exhibitors attempt to reach new customers by promoting their products or services via interactive displays and face-to-face conversation. These events are frequently huge and elaborate gatherings and every booth is...
