by exhibitinsight | Oct 2, 2012 | Blog (Exhibit Insight), Branding, Marketing
You have a something to offer. You have a message. You have a marketing budget. Now it’s time to do some media planning. In choosing media for your promotional efforts, a very important consideration is how well a particular advertising vehicle will reach your...
by exhibitinsight | Jun 12, 2012 | Blog (Exhibit Insight), Branding, Marketing
These are the days of lightning fast technological and sales innovations. The tiny pet supply store that once serviced a small town is now able to ship its boutique dog collars nationwide. A simple two-click search can yield a page full of product and service reviews...
by exhibitinsight | May 13, 2012 | Blog (Exhibit Insight), Marketing, Sales
Trade shows are commonly understood as bazaars where exhibitors attempt to reach new customers by promoting their products or services via interactive displays and face-to-face conversation. These events are frequently huge and elaborate gatherings and every booth is...
by exhibitinsight | Apr 5, 2012 | Blog (Exhibit Insight), Marketing
You’ve probably seen the commercial. A young man is having lunch at sidewalk café with his very pretty girlfriend. As she’s talking to him, two lovely young women walk by, distracting the fellow to the point of leering. The girlfriend texts him a message...
by exhibitinsight | Mar 15, 2012 | Blog (Exhibit Insight), Marketing
The explosion of social media has permanently changed the way we look at marketing. Rather than casting a net of advertising messages with the hopes of capturing a prospective client’s attention, marketing specialists are focusing on ways to influence buyers by...
