Technology for tradeshows has evolved beyond simple displays and digital banners. Today, exhibitors use tablets and applications to engage with more people and gain more leads. What’s even more exciting is that these advances in technology contribute to the attendee...
For the second year in a row, we sponsored Et Cultura Festival in St. Petersburg, FL. This festival is full of interactive sessions, film, music, art and crafts. There was something for everyone! We attended several of the five-day festival’s events, but there...
For a successful trade show, the details within your presentation can make all the difference. One major component is interactivity—engaging potential clients through subtle or dramatic ways to capture their attention. Having an interactive trade show booth is the...
There are natural trade show traffic patterns and, just like real estate, location is very important. Your location is linked with how many people walk past your booth. Maybe you already knew that, which is why you paid extra for a special location. From Right to Left...
The planning you do before a the event will make trade show business development after the show that much easier. Your schedule may be booked solid with covering your booth, scheduled meetings and impromptu ones, but you still need to find time to engage with show...
