When it comes to trade shows, if you try to target everyone in the audience, you’ll target no one. Doing some basic research on your audience well in advance of your next show will help you capture more attention. Then you can tailor your messaging, sales materials...
Exhibiting at a trade show is a major investment of time, energy and money. That’s why you need to be as visible as possible. But all of the major trade shows have hundreds of exhibitors vying for everyone’s attention. How do you make your booth stand out from all of...
I recently visited a local museum that didn’t have a smartphone app. I was also surprised that there was no kiosk or person asking a few questions for feedback before we left. How would they know that I was thrilled with everything? I didn’t get the chance to tell...
Over the years, we have written about trade show apps and why they are important for your trade show to be successful – they offer more interaction and quick data capture about your brand. Our research has found 10 low-cost to no-cost apps. These are easy to...
Happy New Year! We are excited to usher in the new year, but also proud of a lot of what we did in 2017 – here are just a few highlights of our year: 2/9/17 – This corporate sign installation for CX Insurance: 2/17/17 – In-shop, behind the scenes...
