First thing on the trade show checklist is the trade show checklist!
The moment you decide to participate in a trade show, start your trade show checklist. There are so many things to remember that the trade show checklist is not just important – it is essential for success. Failure to adhere to the trade show checklist could be disastrous.
We recommend breaking the trade show checklist down into sections. Below is a sample that may help you get started. Depending on your industry, you may need to add and subtract items and sections, but this list will give you a general idea of what your list will look like.
Marketing Materials
- Business cards
- Brochures
- Rack cards
- Folders
- Giveaways
- Prizes
Staff
- Business attire
- Dinner wear for any after parties or dinners during the event
- Casual clothes for down time
- Comfortable shoes
- Bathing suit
- Toiletries
- Itinerary
- Computer and charger
- Cell phone and charger
- Ipads or other devices to be used on the trade show floor
Trade Show Checklist – Booth Design
- Graphics are professionally designed and exemplify your brand
- Wires are hidden for aesthetic and safety purposes
- Fabric signs are level and not wrinkly
- All elements of the booth are where they should be
- You have an area for storage space
- Lighting, computer/television screens and all electronics are functioning properly
- All equipment is safely in place
- All electronics are either plugged in or fully charged
You can start to see that it is easy to forget small items. Your trade show planning should include a revisitation of the trade show checklist periodically, to ensure that you are covering all corners.
If you need professional help with trade show booth design, ADM Two staff are experts, so give us a call at (813) 887-1960, and one of our staff can assist you with your display needs. We will make sure that your trade show booth design checklist is complete – the rest is up to you! Also, check out some of our other articles to get ideas for trade show display graphics.