Trade shows are a major investment, so it is wise to plan as much as you can and think about hiring professionals to help you prepare. Hiring a professional to assist with the exhibition booth design and to create graphics specially made for exhibition design will save you time and money. Because trade show marketing is a little different than traditional marketing, experts can help you navigate some unfamiliar territory and guide you in the right direction based on your overall marketing goals. At ADM Two we love working with clients to streamline their process and alleviate some stress. After all, this is what we do! Leave the exhibition booth design to us, so that you can focus on your product.
Using a professional exhibition booth design team will pay off in the end.
A professional exhibition booth designer can help you determine the size, layout, color scheme, and theme of your exhibition design. Furthermore, they will be familiar with the rules and regulations associated with the event, so you can leave these details to the designer.
“We’ve had clients come to us after a couple failed trade shows. They were discouraged by their experience and almost ready to give up on trade shows altogether. We soothed their fears and helped them design something affordable and eye-catching. They exceeded their goals for the next trade show and came back to us with tears of happiness rather than frustration,” says Shannon Bennett of ADM Two. ADM Two staff have decades of experience in exhibition design, so all you need to do is think about what you want to achieve – we will do the rest. We make it easy.
Work closely with your designer to clearly communicate your goals. Assess the exhibition booth design of some of your closest competitors. Think about the flaws and strengths, and let your exhibition design team know your thoughts. Open up a dialogue by asking their opinion. You never know what ideas they may have for your booth design that never even occurred to you. We enjoy the brainstorming process; this is where a lot of creativity happens.
Brainstorming with your team and bringing some of the ideas back to the exhibition booth design professional can be a great way to get even more creativity flowing. The designer can give you some feedback, and your combined ideas may lead to the perfect solution. Bring up atmosphere, lighting, special effects – try to evoke an overall atmosphere with your exhibition design choices. You really want to blow the competition out of the water!
Make sure your graphics are just as extraordinary as the exhibition booth design itself. Graphics are major attention-grabbers, so making ensuring they are thoughtfully designed and well-placed will be an asset to your exhibition design. Think about the different levels in which the exhibition booth design will contain graphics. Place eye-catching logos higher up on banners, so attendees can see them from across the room. Make sure your web address is at eye level or above. The higher the better, because it will be visible from further distances.
Also, don’t underestimate the importance of color scheme. Color evokes mood, emotion, and action. A graphic designer with experience in exhibition design should be an expert at choosing colors that will achieve the goals for your exhibition booth design.
Creating an exciting and engaging trade show booth starts with great exhibition booth design. ADM Two staff are experts on trade show displays, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your display needs. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.