One of the most important aspects of attending a trade show is your trade show booth design. First impressions are lasting impressions, so you want to put your best foot forward at every show. Your trade show booth design should stand out from the crowd and it should meet your marketing goals. We have a team of experienced professionals who can assist with every aspect of trade show booth design. “We listen to our customers, and ask a lot of questions to make sure they are getting exactly what they want and need,” says Susan Canonico of ADM Two.
Remember that trade shows are sensory experiences for your potential clients and existing customers. You have many opportunities to create a memorable experience that connects with many senses, but beware of sensory overload. A memorable trade show booth design will connect with customers through several senses, without being overwhelming.
Visual
Great trade show graphics are hands-down the most important part of trade show booth design. Think of graphics as the foundation of your trade show display. Avoid clutter and make sure to update trade show graphics regularly. Err on the side of simple and deliver a clear, straight-forward message that defines your company, your product and your solution in a matter of seconds.
Video and motion trade show graphics are a great way to capture people’s attention. Make sure to hire a professional to create clean, high quality videos. Having poor quality video defeats the purpose and can cheapen your trade show display. If you can’t afford high quality video, it is better to have none at all. Remember that videos, just like trade show graphics, should be simple and deliver a clear message that complements the overall message of your trade show display.
Music
Playing music that matches your company’s personality is a great way to reach out to potential clients. Music activates a part of the brain associated with emotion, and there is no better way to truly connect with people than through emotion. Again, music should not be so loud that it overpowers your overall presentation.
Special Effects and Lighting
Create atmosphere and wow potential customers by adding dynamic lighting or sounds to your trade show booth design. If you have a flagship product, highlight it with a spotlight. If you are selling water softeners, play the pleasant sound of running water in the background. ADM Two can offer ideas and examples to enhance your trade show booth design with special effects.
This is a perfect example of creating atmosphere with stunning lighting and visuals. Award-winning Helios trade show booth fabricated by ADM Two.
Mascot
Having a company mascot generates interest and helps you stand out from the crowd. Choose costumes and props wisely. You don’t want to be tacky, you want to be unique. If you stay focused on your message and goals, this can be a great way to draw more attention.
The key points to remember about trade show booth design are avoiding clutter and sensory overload, having a clear, straightforward goal that aligns with your overall marketing plan, and creating an engaging experience. If you follow these general guidelines, your trade show display will be worth every penny you invest. Have fun with it, and get some professionals involved! Your trade show booth will be the best in show.
Creating an exciting and engaging trade show booth starts with great trade show booth design. ADM Two staff are experts on trade show displays, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your display needs. Also, check out some of our other articles to get more information on trade show booth layout and etiquette.