For anyone entering a corporate office, the lobby provides an impactful first impression that speaks directly to the company’s brand. The lobby presents the perfect opportunity to communicate a sense of culture, aesthetic, and connection with clients and colleagues. Best of all, lobbies designed with customized elements have a quicker and more positive impact with visitors.
Lobbies Have a Message
A thoughtful design communicates the message of your company’s mission and vision. It sets the right mood, conveys authenticity, and shows creativity. Even on shoestring budgets, the lobby is a presentation of the brand, which should be reassuring to clients and employees, alike.
This area in the Power Design building is just off the entryway, so it’s one of the first things you see. It is not just a beautiful display, it is also a learning center.
Lobbies can affect employee morale, as well as client trust. Meanwhile, offices and cubicles do not have as much of an impact, because of the expectation that they should be more functional. Having the right design in place for your first impression establishes your brand quickly and the overall health of the company.
Fundamental Design Elements
Expressing your brand shouldn’t affect the critical elements of a lobby, such as:
- Flow of traffic
- Reception area
- Security
- Amount of space
Good design can disrupt our typical way of thinking about these aspects of a lobby. Designing customized elements can reinvent the layout. So, when thinking about customized elements, always keep the following three foundational design concepts in mind:
- Colors
Color creates an emotional and immediate impression. It shows authenticity. Your brand already has a color palette, so the lobby shouldn’t veer from it. More colorful rooms require more complementary colors. Choosing the wrong colors will clash with the logo on your wall.
- Materials
Much of the character in your lobby comes from the materials you choose. Using eco-friendly and sustainable materials speaks directly to your company culture. Other things to consider are durability and functionality.
- Spirit
Does your lobby speak to the mission and vision of the company? Unique and thoughtful elements can be customized to act as something more than a visual representation. These represent the spirit of your company.
This gorgeous lobby for Superior Fence showcases their products in a unique way. Natural materials, a neutral color palette, and simple industrial style lighting add a sophisticated touch.
No other space in an office carries as much weight as the lobby, so businesses large and small need to invest in a thoroughly planned design that fits their budget. ADM Two can custom build and design any element of your lobby. We are experts on fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your lobby updates and redesign.