Technology is incorporating itself more into trade show booths than ever before. Remember when plasma screens came onto the scene over ten years ago? Unfortunately, you needed a couple linebackers to lift one that was over 50 inches. For 2017, trends for trade shows will be about portability and experience—having the “Wow!” without the weight.
With the rise in mobile and touch technology, people love to experience tech with their hands. This is a big plus for exhibitors, because it changes the way they interact with you and your products. And, high-tech is becoming more affordable to incorporate into your display. We have a short list of new technologies and show trends to look for during 2017.
Tailored Presentations – Offering unique experiences at your booth creates lasting impressions. Large format touch screens allow visitors to “choose their own adventure” while they are exposed to a presentation about your products and services. On the back-end, analytics can be generated, much like your website and click-through rates.
Mobile Apps – Here’s a great way to send invitations, locate attendees, and track visitors’ behaviors. There are a whole range of inventive trade show applications to bring visitors to your booth..
AR / VR & Wearables – New trade show tech is interesting and fun. Those funny looking goggles are catching on and people want to wear them to see what all the buzz is about. Incorporating virtual reality into your booth and presentation will create memorable experiences.
Phone Charging Stations – Battery life in smartphones seems to be dwindling more and more with the latest versions. For a tradeshow attendee, a dead phone feels like being cut off from all of civilization. Come to your visitor’s rescue with a free charging station incorporated into the theme of your display.
ADM Two staff are experts on display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your display, no matter where your event takes place and no matter what trade show tech you need. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.