Creating an experience is something we believe in wholeheartedly because it is so focused on the client. PSCU does this especially well. We have worked with PSCU several times over the years, so we have a rhythm with them when it’s time to do a trade show booth or environment project. As always, creating an experience for their clients was one of their main goals. The experience they wanted to provide was a fresh, inviting and innovative space to connect in order to foster relationships. We created two pieces for them based on the overall goal – a trade show booth for the Governmental Affairs Conference (GAC) and an environment piece for their Member Forum in Nashville, TN.
Creating an experience for PSCU customers started with a large, open design.
PSCU is a leading provider of traditional and online financial services for credit unions. Representing more than 800 credit unions, PSCU offers credit, debit and prepaid card servicing to its customers, as well as online bill payment services. However, the company strives to do more than offer products and services – helping their clients to strengthen member relationships and cultivate revenue growth is a priority. They wanted their trade show booth to impart all of these facets.
The GAC is a pivotal event for PSCU. GAC is where credit unions converge to advocate for themselves and remind lawmakers why credit unions are the best choice for Americans. For this and all events, PSCU wants to be innovative and captivating, and that is just what we accomplished in partnering with them on this trade show booth.
Creating an Experience with Design and Interactivity
We created a 40×50’ booth for the GAC, with several areas for interactivity and connection with trade show staff. The size of the booth reflected the size of the organization – as one of the largest and most well-respected credit union service organizations in the country, PSCU needed to have a presence with impact. We included comfortable living room style seating areas for a more casual, inviting atmosphere, as well as tall bar-style tables for group discussions. A separate area showcased the giveaways – selfie sticks in slick PSCU branded packaging. On the selfie stick boxes was the hashtag #CUSelfie, which encouraged attendees to snap a selfie and share with the hashtag. This automatically entered them into a contest to win an Apple iPad. This created a very engaging and exciting buzz around the PSCU trade show booth (who doesn’t want a free iPad?). Trade show attendees were eager to gather around the PSCU booth and because of this the staff had plenty of opportunity to connect with them and inform them of PSCU’s products and services.
Selfie stick giveaway with #CUselfie for a chance to win an iPad!
Another very cool innovation aspect of the booth (which attendees LOVED), was an interactive vertical screen. When a people asked questions, the responses actually came from a live actress who was listening to the attendees in order to give personalized responses. It was a great way to be innovative and fun while at the same time showing that PSCU cares and is listening. Needless to say, the PSCU trade show booth was abuzz with activity throughout the day because of their brilliant interactivities.
The PSCU experience included this interactive vertical screen.
The overall design of the trade show booth was very open and inviting. Much of the furniture and the electronics were white, which imparted a clean, modern, tech-savvy feel, while the green from the PSCU logo evoked harmony, growth, and safety, and is also the color most associated with finance. An accent of blue evoked trust, loyalty, wisdom, and confidence, all traits that we want to see in an institution that handles our money. Overall the look is very bright, modern, and friendly, and bespeaks PSCU’s innovative, client-centered approach to all they do.
“We want our booth to be about the member experience (i.e, our credit union members), and ADM delivers. They do a great job designing and executing the production of an ‘experience-centered’ display that actually engages our members and gets them involved in activities and discussions with our team members,” said Byron Loper, PSCU’s program manager for conferences and events. “We value partners that are flexible, creative, and willing to go the extra mile to provide us the best possible product for our members and the industry.”
Clean, modern, inviting – all part of creating the experience for PSCU’s clients.
Don’t forget to check out Part II of our project with PSCU and visit their website at www.pscu.com. It was such a pleasure to work with them on this trade show booth and creating an experience is what we do best. For more information on how we can help with your next interactive trade show booth, call us at (813) 887.1960 or email [email protected].