Trade show industry veterans often talk about “tricks of the trade,” and one of our favorite is trade show engagement – allowing your customers to interact with your products. Providing your customers with an experience rather than just a pamphlet can be a very effective approach for many reasons.
Why Trade Show Engagement
- Appeal to the kid within – it’s no secret, people of all ages like to play and interact with things. That’s why video games, board games and games in general are so popular. This goes for the trade show floor as well. Offering your potential customers the chance to engage with your product is a gold mine. Not only will they now “get it,” they will not be turned off by sales pitches and boring literature. In this scenario, the literature serves to support the experience and remind the person how to get in touch with you after the show.
- Demonstration – allowing people to interact with your products is a great way to demonstrate why your products are worth paying attention to. Make sure the engagement and purpose is clear so people don’t walk away confused – this is worse than no engagement at all.
Fascinating product demos made this booth for Ocean Optics stand out.
- Stand out from the crowd – if you are one of the few booths in the trade show that encourages engagement, you will stand out in attendees’ minds. Solidify this impression with a solid follow-up on leads.
- Offering respite – in a sea of trade show booths, panel discussions, and presentations, having a trade show engagement is simply kind. It offers a break from the monotony and volume of information.
The reasons for trade show engagement are multi-fold, and can be very beneficial if executed correctly. Recently, we posted an ADM Two Case Study that featured Ocean Optics’ booth with product demonstrations that were wildly popular and made the booth quite a hit with attendees. The staff were busy all day fielding questions, helping with demos, and offering collateral. The booth was stunning and something we could all be very proud of.
ADM Two staff are experts on trade show booth design, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your trade show booth. If you are interested in product demos for your booth, we can help incorporate that into your design. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.