Clare Controls is a personalized home automation company that offers some pretty exciting technology. Take one look at their sleek website and you know you’re working with a cutting edge tech firm. Technology on this level can be a bit difficult to visualize, so Clare Controls needed us to help create a production display that would streamline their sales process, but more importantly, allow their customers to experience and understand the value of this technology that they have the option to purchase.
The production display looking sharp, sleek, and simple to understand.
As Clare Controls described to us, the process for selling their technology involves multiple levels of communication with different team members, all about a product that the customer could not experience firsthand. This was an obstacle for the sales reps as well as the consumers. If the consumer decides not to purchase the tech because of lack of understanding, they could be missing out on a beneficial technology that could improve their lives, simply because communication was restricted. Creating the production display opened communication by allowing interactivity to be the main form of sharing information.
One of the technology package options, with interactive, functioning assets.
This was an exciting project for both the client and us, and as usual, we took the time to fully understand the product, the workflow, and the goals. We feel that we cannot create the best displays if we don’t have a complete picture. One of the challenges in this particular project was compressing a lot of important technical information into simple to consume silos or options that could be displayed side by side for comparison, overview, and interaction. With user interfacing technology like this, it is important to perform testing to make sure the user experience is optimal, so we built some test units. We used feedback from these units to inform our final adjustments, ensuring that our solution was comprehensive yet straightforward.
The end product is pretty impressive. We love that this seemingly simple presentation is full of complexity behind the scenes. Take one look at the reverse side of the production display and you realize how complicated it is. However, looking at the front, you see a very sleek, easy-to-understand, beautiful interactive display that allows you to process and comprehend the technology within moments.
Behind the scenes of the production displays.
Clare Controls creates simple to operate home technologies that offer options for security, comfort, and entertainment. For more information, visit their website at www.clarecontrols.com.
ADM Two staff are experts on production display design and fabrication, so give us a call at (813) 887-1960 and one of our knowledgeable staff can assist you with your trade show booth, no matter how tight your budget or how challenging communication is – we will make it work. Also, check out some of our other articles to get more information on trade show booth layout, trade show graphics, and etiquette.