We all make trade show mistakes at some point in our trade show careers, so we thought it would be helpful to discuss some major trade show mistakes and how to correct them.
- Too much text on trade show booth graphics – too much text can be the death of any design, but sometimes it is tempting to place a large amount of text on a trade show booth because it is so large. The assumption is that there is more space that is just waiting for more information, so that trade show attendees really get a sense of what you do, right? Wrong. Bad design can frighten people away, and text heavy design is simply not good. Draw attendees in with great graphics produced by a professional designer who knows trade show booth graphic design.
- Hire a trade show booth graphics designer – this is related to the first trade show mistake. Trade show booth graphic design is much different than print or web design. Hiring a graphic designer who knows the rules and has experience creating trade show graphics is essential. They will help guide you in the process and make sure that you make fewer trade show mistakes along the way.
This portable trade show booth design is beautiful, with bright colors and great imagery.
- Not enough trade show booth staff training – make sure to give your staff comprehensive trade show training so they know what to expect. This is especially important for those who are new to trade shows. They need to know if their responsibilities include some booth setup, break down, how to communicate to attendees and how to follow up. There may be electronics that they need to know how to operate or certain software that they need to be trained to use. Invest in your staff and it will pay off.
- Not investing in up to date technology – especially if you are new to trade shows in your industry or it’s been a while since you’ve attended a trade show, check out some industry publications like Exhibitor Online and Trade Show News Network to get an idea of what technologies companies are using today. There are innovations in everything from LED bendable monitors to lighting to flooring, so checking out what some of the trade show leaders are doing can help you get ideas to update your booth and make sure you don’t look like you’re stuck in the dark ages.
We hope this helps to better prepare you for your next tradeshow. Trade shows are a valuable investment and can create a lasting impression on your prospective clients. ADM Two are experts at trade show booth design and fabrication, so give us a call at (813) 887-1960. One of our knowledgeable staff can assist you with your trade show needs. Also, check out some of our other articles to get more information on trade show booth layout and trade show staffing.