The success of your trade show exhibit booth is directly related to how well you plan. It is essential to stay organized and maintain a clear goal, and don’t wait until last minute to start planning. Assign someone to plan the schedule and another person to handle the budget. In the budget, you will need to consider costs of travel, rental space, trade show graphics, trade show exhibit design and size, shipping, installation, staffing costs, electricity and printed materials. The budget should be detailed, tailored to your marketing goals, and should maximize your Return on Investment.
The size of your trade show exhibit booth will have a major impact on your budget. For a small company, a 10’ x 10’ trade show exhibit booth is usually sufficient. However, be sure to use your marketing goals to determine the size and layout of your trade show display. ADM Two are experts at creating trade show displays that fit your company’s marketing goals and needs. Just ask us, and we will help you navigate the trade show exhibit design world!
Your trade show exhibit design should take into consideration traffic flow, storage, kiosks, and product displays. The design is also tied to the overall marketing goals and message. In the planning process, make sure your trade show display is not too crowded or cluttered. This will detract from your overall message and may even be hazardous. Safety is important for your visitors and employees, so this is a doubly important aspect of trade show display planning.
Nextech taking into consideration traffic flow through their trade show exhibit booth, with kiosks, seating, and a presentation area.
Another consideration in trade show exhibit design are the rules and regulations of the exhibition space. Planning your trade show display according to the specific rules of each space is essential – if you don’t, you may find yourself eliminated from the trade show floor. Professional trade show display designers like us have experience with these rules and can help you create a trade show exhibit booth that adheres to the particular standards of your location.
Ultimately, the trade show exhibit booth is a miniature version of your business. It is an opportunity to draw in potential customers, make sales, and generate buzz about your company. Spending the time and money to create a well-planned, well-directed trade display will yield dramatic results.
Creating an exciting and engaging trade show booth starts with solid trade show exhibit booth planning. ADM Two staff are experts on trade show displays, so give us a call at (813) 887-1960, and one of our knowledgeable staff can assist you with your display needs. Also, check out some of our other articles to get more information on trade show booth layout, design and etiquette.